Google adsGoogle Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses and individuals to create and display ads to potential customers. You will be familiar with this term, in this article we are going to dig deeper into that what are Google ads,...

There are some PPC terms you need to know regarding Google Ads that people usually don’t understand. To make the most out of Google Ads, getting a better understanding of these terms is important. Here I have listed 14 PPC terms or terminology: Let’s take a look below and discover PPC...

Google Ads vs SEO which is better and what medium you should choose for your website? It is a tricky question and I often come across this riddle. As an SEO expert, I can guide you in a most vivid way that which option you should go for. I will highlight...

Today we will discuss PPC FAQs/Frequently Asked Questions about PPC. People often come up with some questions about PPC to make the best out of PPC. It will be helpful for you to get clarity on these FAQs. I am sharing my deep insight to make you know every single piece...

Here I am going to give you a comprehensive and simple guide on how to do keyword research for Google ads. Expand your business with Google Ads Let’s dig deeper into how to show up to your customers in searches! Google provides an amazing tool called Google keyword planner. It is...

In this post, I will shed light on the Google Ads keyword match types, and besides that, I will also explain their pros and cons. The main types of keywords are: These are Google Ads keyword match types or Adwords keyword match types Your chosen keywords determine your ad’s display in...

Google Ad campaign structure What is your website structure? You can design a good Google ad campaign structure by following the same structure. Let’s make it simpler and more apparent; suppose you have a digital marketing website; what you can do in this regard is to create a campaign with the...

As a responsible digital marketer, you must be on the lookout for the latest digital marketing trends to optimize your marketing strategy. It would come as no surprise to you that the Covid pandemic has caused the changes which were expected to happen in upcoming years. Let’s have a look at...

Here is the list of the best digital marketing blogs in 2023. Partners of online stores and eCommerce websites make most of their internet selling themselves. In the world of digital marketing, if you are not up to date on the advanced SEO and retailing aims, then you will end up lingering...

Digital Marketing Digital marketing is a billion-dollar industry. Starting a digital marketing agency can be a rewarding and lucrative business venture as more and more companies look to improve their online presence and reach. If you are here, you may have spotted the opportunity and want to take your slice of...

Lead generation identifies and cultivates potential customers for a business’s products or services and Lead generation through digital marketing is highly beneficial. It allows companies to reach a large and targeted audience through various online channels, such as search engines, social media, and email. Businesses can attract potential customers and convert...

Choosing a career path can be daunting, especially in a dynamic and rapidly changing field as digital marketing. However, you should select an option if you know what it entails. In this article, we’ll discuss in detail how you can choose a digital marketing career path in 2023 and then decide...