What are Google Ads and why they are important

What are Google Ads

Google ads

We are going to dig deeper into what are Google Ads and why they are important. You will be familiar with this term, but here I am going to equip you with all the valuable details about google ads from scratch to an advanced level. The functionality and the growth of any business and brand depend upon the mediums of advertising and marketing.

Traditional ways of marketing through traditional media

There used to be traditional ways of marketing. It relies on the methodologies of print advertising that include

  • Newspapers,
  • T.v
  • Magazines

Other ways of traditional advertising include referrals, fliers brochures, etc. Through traditional media, you are not able to only target your specific audience. For instance, if there is a product that is exclusively for gents then why the kids and ladies will be interested to know about it? Traditional media doesn’t support you to draw that circle that could only address your specific audience.

The trends in advertising have been evolving. Now there are digital solutions to market any product. Since the emergence of digital media things started getting super easier and more innovative, especially in terms of advertising and hitting particular consumers.

How are Google ads best for marketing your product?

63% of the global population has access to the internet so there are massive users on Google. People who have not much interest in tv yet remain to be online and they use Google on daily bases. This enormous demand for Google makes it highly important. According to the latest statistics more than 6 billion searches are on Google per day. So this is huge and it means you can make the best out of this gigantic platform that has so much to offer. Millions of users can access your product on Google. If your product, brand, and service get on the top in Google, it will be beyond your expectations that your brand’s growth and success rate will reach the sky. That,s why google ads are the best and most important for marketing your business on social media.

Reasons why you should be using Google ads?

Immensely used search engine

Being the best and most widely used platform, it gives you more excellent opportunities. It helps you in discovering new prospects. Google has its display network and its wonders and perks are not confined here. You can put your services and product on its network. You will be able to convey your message without any geographical boundaries.

Google allows you to address your audience by targeting

Unlike the rules and norms of traditional media, Google has the eminence that gives you a free hand to address your specific audience only.

On Google you can specify your audience targeting, if you want to hit a certain gender, age group, group of a certain tribe, etc,  then you can do so with great ease.

Ease of specifying time-span for ads

Google also facilitates you in adjusting the time span. If you want your product to be shown for specific hours then Google allows you to do so.

Track who can view your ads

Showcase your product to interested ones as Google ads take care of the intent. It means your ad will be displayed not to those who would like to see it. People who have no interest will not be able to view it. These are some of the most amazing features of Google ads.

Feel empowered to have complete control through Google ads

This platform amazes you by giving you a grip on managing your advertising strategy. For instance, it enables our advertising campaigns to be more specific and targeted:

Keywords & Ad location

Through selected keywords, you can decide your target audience and you can determine the spot as well. You have the ease to decide the audience of a specific location, region country, etc.

Decide age, language & location

The well-built network of google allows you to pinpoint certain age groups, languages, and localities of your audience.

Feel free to adjust the time & frequency

You can manage the time slot and even the days of the week, only at your desired time will your ad be shown.

Mechanism

The display of your ads can be on all types of gadgets and devices. You can decide on the device as well.

Go easy with your budget, no rush!

Yes with Google ads you can stay within your budget and yet can achieve the desired results. You can opt on how much you can invest per month or day. You can get started even with the minimum!

Scale your achievement

This is one of the best things that google ads offers so that you can get to know where your ad stands. Back in time, traditional media doesn’t have this feature. Google ads allow you to scale your success by discovering the number of people who viewed your ad. You can track all the actions of who viewed, who purchased and how many people downloaded. And You can track the number of views, clicks, and conversions. You can even get to know from which devices it came.

How can you make the best out of Google?

At the very outset, SEO is the first step toward getting on the top of Google. Yes, it’s technical but if done in the right way you can garner profitable results. For this, you can hire a digital marketing company.

Secondly, you can pay Google and get a higher position in Google results. This can place you in the best position immediately.

Google display network is a real giant. You can show your ad through images you can promote your product through YouTube videos. There is a wide range of mediums that you can utilize for your brand awareness.

Incredibly credible conversion rate

The moment your ad gets live within a few hours the conversion gets on a hike.

Generate huge ROI through Google ads

Through Google ads, you will be able to get a huge ROI.

There is a complete guide regarding Google ads that will give you a clearer picture as you can make the best out of it. Stay tuned for all the its-bitsy details.

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